Two Fish Nixon
The "Two Fish Nixon" project is a branding case study utilizing a "problem-solving" narrative, high-contrast design, and social commentary disguised as a "fishing" exercise also carries a heavy "tongue-in-cheek" double meaning when applied to the use of the "Nixon Suitcase Problem." Lets explore the historical and political context of the Nixon era.
Fishing for Secrets: The Nixon administration was defined by "fishing" for information through illegal means, such as the Watergate burglary and the creation of "The Plumbers" to plug leaks.
Fishing for Influence: The "Suitcase Problem" alludes to the "hush money" provided in suitcases to the Watergate burglars to ensure their silence during investigations.
Fishing for Evidence: The subsequent investigations, led by the Senate Committee and special counsels, were essentially fishing for the "smoking-gun" tapes that eventually proved Nixon’s involvement in the obstruction of justice.
Nixon Group
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